Pura on The Athletic Football Show: A show about the NFL

The storylines we didn't talk enough about this offseason

0:32
pre-roll
Robert Mays, Derrik Klassen
The Athletic
July 17, 2026
Announcer-readBrand awarenessBaked-in adConsumer Goods
0:00 / 0:32
@ 0:54 in ep

Estimated current placement value

Low confidence
~$220range $32$1,500

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a 0.9× placement factor. Inputs for this read: 0:32 · Announcer-read · pre-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

Summer can smell like so many things. For example, citrus in the sun, spontaneous road trips, and warm backyard evenings that stretch on forever. It's a feeling you want to hold onto long after the season ends. With Pura's Summer Fragrance Collection, you can. Restore your sense of place, bringing the moments that define your summer right into your home, exactly the way you remember them. Clean fragrances, smart control, all from your phone.

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Part of campaign

Pura: Summer Fragrance Collection · Jul 13–17, 2026

Pura's Summer Fragrance Collection

3 promos·1 show

Episode

The Athletic Football Show: A show about the NFL
The storylines we didn't talk enough about this offseason
Hosts: Robert Mays, Derrik Klassen
Publisher: The Athletic