HeyGen on The Knowledge Project

The Knowledge ProjectJune 23, 2026

How to Repair and Nourish Your Gut | Dr. Giulia Enders

1:02

mid-roll

Shane Parrish

June 23, 2026

Host-read (by Shane Parrish)Direct responseBaked-in adArtificial Intelligence

0:00 / 1:02

@ 32:14 in ep

Estimated current placement value

Low confidence

~$450range $72–$3,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a 1× placement factor. Inputs for this read: 1:02 · Host-read (by Shane Parrish) · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08

Methodology and limitations →

Transcript

I wanted to see if an AI version of me could actually hold its own, so I built one with HeyGen. Let's see if it was paying attention. Hi, Shane. Digital You. Every book, every episode, every newsletter, I've read it all. Try me. Pick a book I recommend constantly. Tell me one idea from it that I actually use. Annie Duke. Thinking in Bets. Resulting. A good decision can have a bad outcome. A bad decision can get lucky. Judge the process, not the result. You taught me that one. I just remember it better. Okay, that landed. That's HeyGen. Record yourself for 15 seconds and get an AI avatar that delivers professional video on demand. No camera, no crew, in over 175 languages. Already used by 30 million people, including 85% of the Fortune 100. Your first three videos are free at HeyGen.com. That's H-E-Y-G-E-N.com.

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Part of campaign

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HeyGen sponsor landing page on The Knowledge Project

HeyGen sponsor landing page advertised on The Knowledge Project

HeyGen landing page captured for its sponsorship on The Knowledge Project.

heygen.com/

Episode

The Knowledge Project

How to Repair and Nourish Your Gut | Dr. Giulia Enders

Host: Shane Parrish

Publisher: Shane Parrish