HeyGen on The Knowledge Project

The Knowledge ProjectJune 2, 2026

Proven, Better, New: Mark Pincus on the Rules of Product Innovation

1:02
mid-roll
Shane Parrish
Shane Parrish
June 2, 2026
UnknownDirect responseBaked-in adArtificial Intelligence
0:00 / 1:02
@ 44:01 in ep

Transcript

I wanted to see if an AI version of me could actually hold its own. So I built one with HeyGen. Let's see if it was paying attention. Hi, Shane. Digital you. Every book, every episode, every newsletter, I've read it all. Try me. Pick a book. I recommend constantly. Tell me one idea from it that I actually use. Annie duke thinking in bets resulting. A good decision can have a bad outcome. A bad decision can get lucky. Judge the process, not the result. You taught me that one. I just remember it better. Okay. That landed. That's Hey, Jen. Record yourself for fifteen seconds and get an AI avatar that delivers professional video on demand. No camera, no crew, and over a 175 languages already used by 30,000,000 people, including 85% of the Fortune one hundred. Your first three videos are free at heygen.com. That's heygen.com.

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Estimated ad cost

~$240range $36$1,700

Estimate of what a similar one-episode podcast ad would cost based on rank, placement, and duration

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HeyGen: Your first three videos are free

Your first three videos are free

2 promos·1 show

HeyGen sponsor landing page on The Knowledge Project

HeyGen sponsor landing page advertised on The Knowledge Project

HeyGen landing page captured for its sponsorship on The Knowledge Project.

heygen.com/

Episode

The Knowledge Project
Proven, Better, New: Mark Pincus on the Rules of Product Innovation
Host: Shane Parrish
Publisher: Shane Parrish