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The Athletic on The Daily

The DailyJune 29, 2026

Why Everyone Cares About This World Cup

0:36
mid-roll
Michael Barbaro, Sabrina Tavernise
The New York Times
June 29, 2026
Announcer-readDirect responseDynamic insertionMedia & Entertainment
0:00 / 0:36
@ 38:22 in ep

Estimated current placement value

Low confidence
~$12,000range $1,200–$110,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 10 popularity tier is multiplied by public CPM benchmarks and a 1× placement factor. Inputs for this read: 0:36 · Announcer-read · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

I'm Paul Tenorio. I cover soccer for The Athletic. And I'm Amy Lawrence. I cover football for The Athletic. Whatever you call it, the biggest competition in the sport is happening right now, and The Athletic's World Cup coverage has everything you need to follow the tournament. We've got more than 70 obsessive reporters on the ground. If you're eager to know more about the teams, the matches, all the stories on and off the pitch, we've got you sorted. Throughout the tournament, you have free access to all the coverage in our app. Download the Athletic app and see you there.

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Episode

The Daily
Why Everyone Cares About This World Cup
Hosts: Michael Barbaro, Sabrina Tavernise
Publisher: The New York Times