The Athletic on Hard Fork

Hard ForkJune 12, 2026

‘Hard Fork’ Live, Part 1: Satya Nadella and Cindy Cohn

0:33

mid-roll

Kevin Roose, Casey Newton

The New York Times

June 12, 2026

UnknownDirect responseBaked-in adMedia & Entertainment

0:00 / 0:33

@ 43:37 in ep

Estimated current placement value

Low confidence

~$240range $36–$1,700

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a 1× placement factor. Inputs for this read: 0:33 · Unknown · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08

Methodology and limitations →

Transcript

I'm Paul Tenorio. I cover soccer for The Athletic. And I'm Amy Lawrence. I cover football for The Athletic. Whatever you call it, the biggest competition in the sport is happening right now. And The Athletics World Cup coverage has everything you need to follow the tournament. We've got more than 70 obsessive reporters on the ground. If you're eager to know more about the teams, the matches, all the stories on and off the pitch, We've got you sorted. Throughout the tournament, you have free access to all the coverage in our app. Download the athletic app and see you there.

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