Cancer Research UK on The Rest Is Science

The Rest Is ScienceJune 28, 2026

The Audio Illusion That Proves We Don't Experience Reality

1:18
mid-roll
Hannah Fry, Michael Stevens
Goalhanger
June 28, 2026
Host-read (by Hannah Fry, Michael Stevens)Direct responseBaked-in adNon-profit
0:00 / 1:18
@ 2:15 in ep

Estimated current placement value

Low confidence
~$450range $72$3,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a placement factor. Inputs for this read: 1:18 · Host-read (by Hannah Fry, Michael Stevens) · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

This episode is brought to you by Cancer Research UK. Scientists have found that cancer risks usually increase with age and size, but some species defy the odds. For example, deep sea Greenland sharks. They can grow over six meters long, weigh more than a small car, and yet live for up to four hundred years. Understanding how Greenland sharks' cellular repair and immune systems seem to have managed to keep them cancer free for centuries could open up exciting research pathways. Essentially, over millions of years, evolution has been running the world's most successful cancer prevention trial. And sometimes breakthroughs can be found in unusual places. By exploring the unexpected, Cancer Research UK scientists are uncovering new ways to tackle over 200 types of cancer. Their work has helped to double survival in the UK over the last fifty years and continues to save and improve lives around the world. For more information about Cancer Research UK, their research and breakthroughs, and how you can support them, visit cancerresearchuk.org/therestisscience.

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Cancer Research UK sponsor landing page on The Rest Is Science

Cancer Research UK sponsor landing page advertised on The Rest Is Science

Cancer Research UK landing page captured for its sponsorship on The Rest Is Science.

cancerresearchuk.org/therestisscience

Episode

The Rest Is Science
The Audio Illusion That Proves We Don't Experience Reality
Hosts: Hannah Fry, Michael Stevens
Publisher: Goalhanger