Cancer Research UK on The Rest Is Science

The Rest Is ScienceJuly 26, 2026

It Wasn't A Hoax After All

1:13
mid-roll
Hannah Fry, Michael Stevens
Speaker
Goalhanger
July 26, 2026
Host-read (by Speaker)Direct responseBaked-in adNon-profit
0:00 / 1:13
@ 1:36 in ep

Estimated current placement value

Low confidence
~$450range $72$3,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a placement factor. Inputs for this read: 1:13 · Host-read (by Speaker) · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

But what today's episode presupposes is, maybe it did. This episode is brought to you by Cancer Research UK. Our bodies are incredible machines, whirring away, making more and more DNA to build the proteins that keep us alive. In fact, in the last minute, your body has made over 200 million new cells and enough DNA to stretch to the moon and back. To the moon and back. That's so much DNA that if you compared it to the size of the cell it fits into, that would be like squeezing the London Underground into a suitcase. By the age of 50, you have copied almost 6 trillion miles of DNA. But every time that your body copies DNA, it risks making mistakes. And over time, those mistakes can accumulate, and that collection of errors can lead to cancer. But incredibly, Cancer Research UK scientists can spot these errors. And by finding them, they've helped double UK cancer survival over the last 50 years and are driving even more discoveries that could tackle over 200 types of cancer. For more information about Cancer Research UK, their research...

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Episode

The Rest Is Science
It Wasn't A Hoax After All
Hosts: Hannah Fry, Michael Stevens
Publisher: Goalhanger