GEICO on Dateline NBC
Dateline NBCJune 12, 2026
True Confession
0:33
pre-roll
Keith Morrison
NBC News
June 12, 2026
UnknownBrand awarenessBaked-in adInsurance
0:00 / 0:33
@ 0:28 in ep
Transcript
GEICO presents a thirty second podcast between your podcast. Today's story is shared by one of our listeners. It's called Betrayed by Bill. It was in that moment I caught who was staring back at me in betrayal or more like what? My insurance bill. With trembling hands, I grabbed my phone and switched to GEICO, saving about $900 in the process and never to be betrayed again. Now that was bloody riveting. It feels good when the story ends with savings. It feels good to GEICO.
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Methodology and limitations →Part of campaign
GEICO - Betrayed by Bill
Switching to GEICO for insurance savings
4 promos·3 shows
Episode
Dateline NBC
True Confession
Host: Keith Morrison
Publisher: NBC News
