AG

GEICO on Stuff You Should Know

Stuff You Should KnowMay 30, 2026

Selects: Did Shakespeare really write all that stuff?

0:27
post-roll
iHeartPodcasts
May 30, 2026
UnknownBrand awarenessBaked-in adInsurance
0:00 / 0:27
@ 63:03 in ep

Estimated current placement value

Low confidence
~$1,600range $300–$11,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 50 popularity tier is multiplied by public CPM benchmarks and a 0.5× placement factor. Inputs for this read: 0:27 · Unknown · post-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

GEICO presents a thirty second podcast between your podcast. Today's story is shared by one of our listeners. It's called Betrayed by Bill. It was in that moment I caught who was staring back at me in betrayal, or more like what? My insurance bill. With trembling hands, I grabbed my phone and switched to GEICO, saving about $900 in the process and never to be betrayed again.

Auto-transcribed · verbatim audio matches · Report an error

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Part of campaign

GEICO - Betrayed by Bill

Switching to GEICO for insurance savings

4 promos·3 shows

Episode

Stuff You Should Know
Selects: Did Shakespeare really write all that stuff?
Publisher: iHeartPodcasts