GEICO on Hidden Brain
Hidden BrainJune 8, 2026
Who Are You, Really?
0:33
pre-roll
Shankar Vedantam
Hidden Brain, Shankar Vedantam
June 8, 2026
UnknownBrand awarenessBaked-in adInsurance
0:00 / 0:33
@ 2:22 in ep
Transcript
GEICO presents a thirty second podcast between your podcast. Today's story is shared by one of our listeners. It's called betrayed by Bill. It was in that moment I caught who was staring back at me in betrayal or more like what? My insurance bill. With trembling hands, I grabbed my phone and switched to GEICO, saving about $900 in the process and never to be betrayed again. Now that was bloody riveting. It feels good when the story ends with savings. It feels good to GEICO.
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Methodology and limitations →Part of campaign
GEICO - Betrayed by Bill
Switching to GEICO for insurance savings
4 promos·3 shows
Episode
Hidden Brain
Who Are You, Really?
Host: Shankar Vedantam
Publisher: Hidden Brain, Shankar Vedantam
