Carter's on 99% Invisible

99% InvisibleJune 5, 2026

100 Objects #3: The Pension Files

0:25

pre-roll

Roman Mars

June 5, 2026

UnknownBrand awarenessBaked-in adApparel & Fashion

0:00 / 0:25

@ — in ep

Estimated current placement value

Low confidence

~$860range $160–$5,900

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 200 popularity tier is multiplied by public CPM benchmarks and a 0.9× placement factor. Inputs for this read: 0:25 · Unknown · pre-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08

Methodology and limitations →

Transcript

Carter's has your family covered for every summer first. First steps, first swim lesson, or first sleepover. Our clothes help kids and parents have their best summer ever. Thanks to comfy design and easy dressing details. Generations of families have trusted our must haves for babies, toddlers, and kids, designed to shine season after season.

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