Carter's on 99% Invisible
99% InvisibleJune 5, 2026
100 Objects #3: The Pension Files
0:19
mid-roll
Roman Mars
Roman Mars
June 5, 2026
UnknownDirect responseBaked-in adApparel & Fashion
0:00 / 0:19
@ 21:12 in ep
Estimated current placement value
Low confidence~$960range $180–$6,600
What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.
How this estimate works
A broad audience range for the top 200 popularity tier is multiplied by public CPM benchmarks and a 1× placement factor. Inputs for this read: 0:19 · Unknown · mid-roll.
Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →Transcript
Carter's has your family covered for every summer first. First steps, first swim listen, or first sleepover. Our close help kids and parents shine, thanks to comfy design and easy dressing details. Visit carters.com to shop the latest styles or find a Carter store near you.
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Carter's sponsor landing page on 99% Invisible
Carter's landing page captured for its sponsorship on 99% Invisible.
carters.com/
Episode
99% Invisible
100 Objects #3: The Pension Files
Host: Roman Mars
Publisher: Roman Mars