CoinShares on The Knowledge Project

The Knowledge ProjectJune 2, 2026

Proven, Better, New: Mark Pincus on the Rules of Product Innovation

0:40
mid-roll
Shane Parrish
Shane Parrish
June 2, 2026
UnknownBrand awarenessBaked-in adFinancial Services
0:00 / 0:40
@ 15:27 in ep

Estimated current placement value

Low confidence
~$240range $36$1,700

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a placement factor. Inputs for this read: 0:40 · Unknown · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

The sponsor of this show is CoinShares. While most of the industry was still arguing about whether digital assets were legitimate, CoinShares was quietly building the infrastructure to invest in them properly. They now manage over 6,000,000,000 in assets and have stayed profitable through every market cycle, fully regulated with the kind of transparency and governance that serious investors actually expect. Whether it's crypto ETFs, active strategies, or Bitcoin mining ETF exposure, You can access all of it through your existing brokerage account, CoinShares. The adults have arrived. Learn more at coinshares.com. This is not investment advice.

Auto-transcribed · verbatim audio matches · Report an error
Part of campaign

CoinShares: Regulated crypto ETFs and investment infrastructure for serious investors · May 19–Jun 23, 2026

CoinShares offers regulated crypto ETFs and investment infrastructure for serious investors.

5 promos·1 show

CoinShares sponsor landing page on The Knowledge Project

CoinShares sponsor landing page advertised on The Knowledge Project

CoinShares landing page captured for its sponsorship on The Knowledge Project.

coinshares.com/

Episode

The Knowledge Project
Proven, Better, New: Mark Pincus on the Rules of Product Innovation
Host: Shane Parrish
Publisher: Shane Parrish