Capital One on Up First

Up FirstAugust 1, 2026

Truth Social Paid Access, Colorado River Cuts, FIFA's Faceplant

0:16

mid-roll

Leila Fadel, Steve Inskeep, Michel Martin, A Martinez, Ayesha Rascoe, Scott Simon

NPR

August 1, 2026

Announcer-readDirect responseBaked-in adFintech

0:00 / 0:16

@ 1:45 in ep

Estimated current placement value

Low confidence

~$12,000range $1,200–$110,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 10 popularity tier is multiplied by public CPM benchmarks and a 1× placement factor. Inputs for this read: 0:16 · Announcer-read · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08

Methodology and limitations →

Transcript

This message comes from Capital One with the Venture X Card. Earn unlimited double miles, a $300 annual Capital One travel credit, and access to airport lounges. Capital One. What's in your wallet? Terms apply. Details at CapitalOne.com.

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Episode

Up First

Truth Social Paid Access, Colorado River Cuts, FIFA's Faceplant

Hosts: Leila Fadel, Steve Inskeep, Michel Martin, A Martinez, Ayesha Rascoe, Scott Simon

Publisher: NPR