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Capital One on The Way I Heard It with Mike Rowe

The Way I Heard It with Mike RoweAugust 4, 2026

497: Ethan Thornton—I Like a Lotta Problems

0:29
post-roll
Mike Rowe
Speaker
The Way I Heard It with Mike Rowe
August 4, 2026
Announcer-readBrand awarenessDynamic insertionFintech
0:00 / 0:29
@ 123:44 in ep

Estimated current placement value

Low confidence
~$480range $90–$3,300

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 200 popularity tier is multiplied by public CPM benchmarks and a 0.5× placement factor. Inputs for this read: 0:29 · Announcer-read · post-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

Brought to you by the Capital One Saver Card. With Saver, you earn unlimited 3% cash back on dining, entertainment, and at grocery stores. That's unlimited cash back on ordering takeout from home, or unlimited cash back on tickets to concerts and games. So grab a bite, grab a seat, and earn unlimited 3% cash back with the Saver Card. Capital One. What's in your wallet? Terms apply. See CapitalOne.com for details.

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Episode

The Way I Heard It with Mike Rowe
497: Ethan Thornton—I Like a Lotta Problems
Host: Mike Rowe
Publisher: The Way I Heard It with Mike Rowe