Estimated ad cost

~$240range $36$1,700

Estimate of what a similar one-episode podcast ad would cost based on rank, placement, and duration

Methodology and limitations →

Capital One sponsor landing page on Planet Money

Capital One sponsor landing page advertised on Planet Money

Capital One landing page captured for its sponsorship on Planet Money.

capitalone.com/BankGuy

Episode

Planet Money
What makes a toy go viral
Hosts: Alexi Horowitz-Ghazi, Robert Smith
Publisher: NPR