Cancer Research UK on The Rest Is Science

The Rest Is ScienceMay 31, 2026

Michael Discovered A New Way To Make Twins

1:07
pre-roll
Hannah Fry, Michael Stevens
Goalhanger
May 31, 2026
UnknownBrand awarenessBaked-in adNon-profit
0:00 / 1:07
@ 1:01 in ep

Estimated current placement value

Low confidence
~$220range $32$1,500

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a 0.9× placement factor. Inputs for this read: 1:07 · Unknown · pre-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

This episode is brought to you by Cancer Research UK. Here's something strange. Your DNA contains more ancient viral fragments than genes. The genes that build our cells make up only 2% of our DNA. And for years, that is what scientists focused on. They treated the rest, the ancient viruses and stuff, as junk. But now we know that that hidden majority, sometimes called the dark genome, influences how our biology works and how diseases like cancer behave. It's a reminder that progress rarely comes as a single breakthrough. It builds gradually. Cancer Research UK plays a central role in that progress, supporting decades of research into over 200 types of cancer, work that's helped double survival in The UK over the past fifty years. For more information about Cancer Research UK, their research breakthroughs, and how you can support them, visit cancerresearchuk.org forward slash the rest is science.

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Part of campaign

Cancer Research UK: The genes that build our cells make up only 2% of our DNA · May 31–Jun 10, 2026

The genes that build our cells make up only 2% of our DNA.

3 promos·1 show

Cancer Research UK sponsor landing page on The Rest Is Science

Cancer Research UK sponsor landing page advertised on The Rest Is Science

Cancer Research UK landing page captured for its sponsorship on The Rest Is Science.

cancerresearchuk.org/

Episode

The Rest Is Science
Michael Discovered A New Way To Make Twins
Hosts: Hannah Fry, Michael Stevens
Publisher: Goalhanger