Bitkey on What Bitcoin Did

What Bitcoin DidMay 15, 2026

Bitcoin’s Parallel Economy Is Starting | Brian De Mint

0:25
mid-roll
Peter McCormack
Danny Knowles
May 15, 2026
UnknownBrand awarenessBaked-in adFintech
0:00 / 0:25
@ 34:53 in ep

Estimated current placement value

Low confidence
~$240range $36$1,700

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a placement factor. Inputs for this read: 0:25 · Unknown · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

If you already self custody Bitcoin, you know the deal with hardware wallets. Complex setups, clumsy interfaces, and a seed phrase that can be lost, stolen, or forgotten. Well, Bitkey fixes that. Bitkey is a multisig hardware wallet built by the team behind Square and Cash App. It packs a cryptographic recovery system and built in inheritance feature into an intuitive, easy to use wallet with no seed phrase to sweat over.

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Episode

What Bitcoin Did
Bitcoin’s Parallel Economy Is Starting | Brian De Mint
Host: Peter McCormack
Publisher: Danny Knowles