Big 3 on The Power Trip
HR. 1 - Illy Plan
Estimated current placement value
Low confidenceWhat a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.
How this estimate works
A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a 1× placement factor. Inputs for this read: 0:33 · Announcer-read · mid-roll.
Transcript
Ice Cube's Big 3 basketball is heating up. Before the World Cup final, tune in to Big 3 this Sunday. Reigning MVP Michael Beasley and the defending champion Miami 305 play a must-win game against the undefeated Dallas Power, led by coach Nancy Lieberman. Then Dwight Howard and the L.A. Riot, coming fresh off a win, look to knock off the undefeated Chicago Triplets, led by coach Dr. J. The game played the way you love. Watch live Sunday on CBS at 2 p.m. Eastern, 11 a.m. Pacific, and catch replays Monday on BET. Presented by iHeart.
More from this campaign
Big 3: Watch Big 3 basketball games live on CBS and replays on BET · Jul 16–17, 2026
Big 3: Watch Big 3 basketball games live on CBS and replays on BET · Jul 16–17, 2026
Watch Big 3 basketball games live on CBS and replays on BET.
