Big 3: Watch Big 3 basketball games live on CBS and replays on BET · Jul 16–17, 2026

New
Big 3

The campaign promotes watching Big 3 basketball games live on CBS and replays on BET, highlighting exciting matchups with star players and coaches.

Jul 16, 2026
First seen
Jul 17, 2026
Last seen
3
Reads
2
Shows
1
Active months
33s
Avg. length

13-week activity

Public campaign reads by observed week

through Aug 3
3

Renewal signals

30 dayPending
60 dayPending
90 dayPending
Promo-code persistence

No recurring promo code was observed.

Core offer

Watch Big 3 basketball games live on CBS and replays on BET.

Shows

Where the campaign appeared

Placements

post-roll2
mid-roll1

Categories

Representative reads

Examples across the campaign

Example transcript

The read that best represents this campaign's recurring script

View promo
The Power Trip·HR. 1 - Illy Plan
Est. value ~$240range $36$1.7Klow confidence
Ice Cube's Big 3 basketball is heating up. Before the World Cup final, tune in to Big 3 this Sunday. Reigning MVP Michael Beasley and the defending champion Miami 305 play a must-win game against the undefeated Dallas Power, led by coach Nancy Lieberman. Then Dwight Howard and the L.A. Riot, coming fresh off a win, look to knock off the undefeated Chicago Triplets, led by coach Dr. J. The game played the way you love. Watch live Sunday on CBS at 2 p.m. Eastern, 11 a.m. Pacific, and catch replays Monday on BET. Presented by iHeart.

These signals describe observed podcast advertising activity. Per-read dollar figures are directional current placement proxies—not historical campaign spend, reach, conversions, or return on investment.