Attio on Empire

This episode is brought to you by Atio, the CRM of the new way of going to the market. On our show, we trace how people, power, and ideas move through history. Often, what changes the story is not ambition alone, but the system behind it. For businesses, a CRM has long kept a simple record. Who you spoke to, what was said, and where things stood. Atio is the only agent-native CRM built for teams and AI agents to work together across every customer relationship. Revenue teams now have signals coming from everywhere, but signals only matter if you can act on them. You can ask Atio to prepare a meeting, draft outreach or surface the next step, so your team can move with speed, scale and quality without losing the judgment that good customer relationships require. Try Attio for free at attio.com slash empire.