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If you want access to bonus episodes, reading lists for every series of Empire, a chat community, discounts for all the books mentioned in the week's podcast, ad-free listening, and a weekly newsletter, sign up to Empire Club at www.empirepoduk.com.

This episode is brought to you by Attio, the CRM of the new way of going to the market. On our show, we trace how people, power, and ideas move through history. Often, what changes the story is not ambition alone, but the system behind it. For businesses, a CRM has long kept a simple record. Who you spoke to, what was said, and where things stood. Attio is the only agent-native CRM built for teams and AI agents to work together across every customer relationship. Revenue teams now have signals coming from everywhere, but signals only matter if you can act on them. You can ask Attio to prepare a meeting, draft outreach, or surface the next step so your team can move with speed, scale, and quality without losing the judgment that good customer relationships require. Try Attio for free at attio.com slash empire.

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We don't need the jingle twice. Stop it. This is about vacation inflation and how Priceline negotiates amazing deals on hotels, flights, and rental cars. Yeah, but I didn't mention that you can save up to 60% off hotels in the Priceline app. Fine. No one deals more deals than Priceline. Please stop. Priceline. Touché. Priceline. Priceline.

Did you know that mosquitoes have killed almost half of all people who have ever lived? Today, people are fighting back. With support from the Gates Foundation, American scientists and partners around the world have developed a new generation of bed nets that can kill up to 90% of mosquitoes exposed to them, helping cut malaria rates in half. The result? A safer, healthier future for everyone. The Gates Foundation. Partners of Human Potential. Search gatesfoundation.org slash mosquito to learn more.

If you want access to bonus episodes, reading lists for every series of Empire, a chat community, discounts for all the books mentioned in the week's podcast, ad-free listening, and a weekly newsletter, sign up to Empire Club at www.empirepoduk.com.

If you want access to bonus episodes, reading lists for every series of Empire, a chat community, discounts for all the books mentioned in the week's podcast, ad-free listening, and a weekly newsletter, sign up to Empire Club at www.empirepoduk.com.

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