Amazon on Michelle Obama: The Light Podcast

Patent Leather Boots and Purpose with Keke Palmer

1:10
mid-roll
Michelle Obama
Higher Ground
July 15, 2026
Host-read (by Michelle Obama)Direct responseBaked-in adE-commerce
0:00 / 1:10
@ 18:28 in ep

Estimated current placement value

Low confidence
~$450range $72$3,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a placement factor. Inputs for this read: 1:10 · Host-read (by Michelle Obama) · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

This back-to-school season, spend less on your kids with Amazon. You know, one thing nobody prepares you for when you have kids is how quickly they go through school supplies. I cannot imagine, when I was growing up, going through backpacks as quickly as my kids do nowadays. But somehow, once a year, it's back to the store we go, or to two stores, or three. Not to mention how fast it all just manages to disappear. The school year isn't half over and somehow we're out of pencils, erasers, notebooks, and 30 other things. That's why I really appreciate Amazon during the back-to-school season. Whether you're shopping for school supplies, backpacks, lunch gear, clothes, or all those last-minute items that I know you don't want to be running around for, Amazon has it all. You can compare brands instantly and read reviews knowing that what you buy will actually last. Basically, Amazon makes it easy to get what you need and get back to your life. So remember, with Amazon's low back-to-school prices, just spend less on your kids because every dollar you don't spend on them is a dollar you haven't spent on them.

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Part of campaign

Amazon: Low back-to-school prices · Jul 15–29, 2026

low back-to-school prices

2 promos·1 show

Episode

Michelle Obama: The Light Podcast
Patent Leather Boots and Purpose with Keke Palmer
Host: Michelle Obama
Publisher: Higher Ground