Alchemist on The Darin Olien Show

Before we get into today's episode, I want to acknowledge the company helping to support this conversation, Alchemist. You know, most of us spend so much energy thinking about what we put into our bodies. The food we eat, the water we drink, the air we breathe outside. But here's something that doesn't get nearly enough attention. The air inside your home. Here's a fact that floored me conventional paints which are petrochemical based are off-gassing endocrine disrupting chemicals for not just days for years after they've been applied this means the walls of your bedroom your kids rooms your kitchen they could literally be releasing toxic chemicals into the air you're breathing every single day that's why i want to talk about alchemist alchemist is the world's first wellness paint. Their paints are mineral-based, VOC-free, and completely free of PFOS, those damn forever chemicals that have no business being anywhere in our environment, especially in our home. And because the formula is rooted in natural minerals, it's inherently anti-mold, anti-fungal, so there's no synthetic additives needed to perform. nature has already done the work on top of all of that alchemist paint is class a fire resistant which i love here in southern california because guess what rocks i.e minerals don't burn so you're not just protecting your family's health you're protecting your home on every level no downside and here's the thing that really speaks to me alchemist is cradle to cradle certified if you're not familiar with that, it's one of the most rigorous sustainability certifications in the world. It means the product has been evaluated across its entire life cycle from the ingredients sourced to make it all the way to what happens when it is no longer needed. Nothing is an afterthought with this company. That's a standard most companies never even attempt to meet, but they do. They've rethought the entire formula from the ground up so you don't have to choose between a beautiful home and a safe one. We put so much thought