Alchemist on The Darin Olien Show

Get ready to start living your super life. Before we get into today's episode, I want to acknowledge the company helping to support this conversation, Alchemist. You know, most of us spend so much energy thinking about what we put into our bodies. The food we eat, the water we drink, the air we breathe outside. But here's something that doesn't get nearly enough attention. The air inside your home. Here's a fact that floored me. Conventional paints, which are petrochemical-based, are off-gassing, endocrine-disrupting chemicals for not just days, for years after they've been applied. This means the walls of your bedroom, your kids' rooms, your kitchen, they could literally be releasing toxic chemicals into the air you're breathing every single day. That's why I want to talk about Alchemist. Alchemist is the world's first wellness paint. Their paints are mineral-based, VOC-free, and completely free of PFOS, those damn forever chemicals that have no business being anywhere in our environment, especially in our home. And because the formula is rooted in natural minerals, it's inherently anti-mold, anti-fungal, so there's no synthetic additives needed to perform. Nature has already done the work. On top of all of that, Alchemist paint is class A fire resistant, which I love here in Southern California, because guess what? Rocks, i.e. minerals, don't burn. So you're not just protecting your family's health, you're protecting your home on every level. No downside. And here's the thing that really speaks to me. Alchemist is cradle-to-cradle certified. If you're not familiar with that, it's one of the most rigorous sustainability certifications in the world. It means the product has been evaluated across its entire life cycle from the ingredients sourced to make it all the way to what happens when it is no longer needed. Nothing is an afterthought with this company. That's a standard most companies never even attempt to meet, but they do. They've rethought the entire formula from the ground up so you don't have to choose between a beautiful home and a safe. We put so much thought