AG

AdoptUSKids on Dateline NBC

Dateline NBCAugust 10, 2026

What happened to Cheryl Scherer? Preview Dateline: Missing In America Season 5

0:15
pre-roll
Keith Morrison
Speaker
NBC News
August 10, 2026
Announcer-readBrand awarenessDynamic insertionNon-profit & Advocacy
0:00 / 0:15
@ 0:29 in ep

Transcript

Courage. I learned it from my adoptive mom. Hold my hand. You hold my hand. Learn about adopting a teen from foster care at AdoptUSKids.org. You can't imagine the reward. Brought to you by AdoptUSKids, the U.S. Department of Health and Human Services, and the Ad Council.

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Estimated ad cost

~$11,000range $1,100–$99,000

Estimate of what a similar one-episode podcast ad would cost based on rank, placement, and duration

Methodology and limitations →
Part of campaign

AdoptUSKids: Adopting a teen from foster care · Jul 14–Aug 13, 2026

Adopting a teen from foster care

45 promos·12 shows

AdoptUSKids sponsor landing page on Dateline NBC

AdoptUSKids sponsor landing page advertised on Dateline NBC

AdoptUSKids landing page captured for its sponsorship on Dateline NBC.

adoptuskids.org/

Episode

Dateline NBC
What happened to Cheryl Scherer? Preview Dateline: Missing In America Season 5
Host: Keith Morrison
Publisher: NBC News