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WWSJ What’s News

WSJ What’s News sponsors and ad reads

Apple #133
Host: Michael Derby
Publisher: The Wall Street Journal

What's News brings you the biggest news of the day, from business and finance to global and political developments that move markets. Get caught up in minutes twice a day on weekdays, then take a step back with our What’s News in Markets wrap-up on Saturday and our What’s News Sunday deep dive.

~$64K
Estimated 30d gross ad earnings
$12K–$435K · 75/75 reads
Jul 15–Aug 13 · episodes published
19
Unique Sponsors
28s
Avg promo duration
3.7%
Ad load (% runtime, last 5 eps)
Aug 13
Most recent

Who sponsors WSJ What’s News?

19 brands

WSJ What’s News has 81 quality-qualified public sponsor reads from 19 brands in AdReads, including ReliaQuest, IBM, and USA Facts. The most recent detected sponsor was Medline on Aug 13. This is an observed dataset, not a complete advertiser roster.

Sponsor changes over time

Week of Jul 6 – Week of Jul 13
Newer
Week of Jul 6
4 reads
1
sponsors
RReliaQuestReliaQuest4
Week of Jul 13
9 reads
2
sponsors

Recent reads

Grouped by episode and date · showing 1–20 of 81
+Follow Podcast
RReliaQuestReliaQuest8
MMedlineMedline1
A Secret Military Jet and a Catering Truck: How Trump Evaded an Iranian Threat
Episode date Aug 11
3 reads
IIBM
IBM—-0:30
The thing about AI for business, it may not automatically fit the way your business works. At IBM, we've seen this firsthand. But by embedding AI across HR, IT, and procurement processes, we've reduced costs by millions, slash repetitive tasks, and freed thousands of hours for strategic work. Now we're helping companies get smarter by putting AI where it actually pays off, deep in the work that moves the business. Let's create smarter business, IBM.
pre-rollno codeDetected Aug 13
Est. value ~$860 · range $160–$5.9K
BBaird
Baird6:27-6:54
I'm Steve Booth, CEO of Baird, an independent wealth, asset management, and global capital markets firm. At Baird, our 5,000-plus employees are united by an unwavering commitment to excellence and a genuine passion for helping our clients and each other succeed. As a privately held, truly employee-owned company, we treasure our independence since we can focus on delivering results to clients and taking care of our people throughout the cycles in our serve markets.
mid-rollno codeDetected Aug 13
Est. value ~$960 · range $180–$6.6K
MMedline
Medline11:36-12:05
Savvy investors understand consistent growth is built on scale, resilience, and trust. For more than 60 years, Medline has proven this, driven by an unrelenting commitment to their customers. Today, Medline is proudly NASDAQ-listed and is the largest provider of medical surgical products and supply chain solutions serving all points of care. With a focus on what healthcare needs next, Medline strives to make healthcare run better. See how Medline is woven throughout healthcare and learn more at Medline.com.
post-rollno codeDetected Aug 13
Est. value ~$480 · range $90–$3.3K
A Secret Military Jet and a Catering Truck: How Trump Evaded an Iranian Threat
Episode date Aug 11
3 reads
IIBM
IBM—-0:30
The thing about AI for business, it may not automatically fit the way your business works. At IBM, we've seen this firsthand. But by embedding AI across HR, IT, and procurement processes, we've reduced costs by millions, slash repetitive tasks, and freed thousands of hours for strategic work. Now we're helping companies get smarter by putting AI where it actually pays off, deep in the work that moves the business. Let's create smarter business, IBM.
pre-rollno codeDetected Aug 13
Est. value ~$860 · range $160–$5.9K
American Tourists Are Everywhere
Episode date Aug 11
1 read
IIBM
IBM0:05-0:30
At IBM, we've seen this firsthand, but by embedding AI across HR, IT, and procurement processes, we've reduced costs by millions, slash repetitive tasks, and freed thousands of hours for strategic work. Now we're helping companies get smarter by putting AI where it actually pays off, deep in the work that moves the business. Let's create smarter business, IBM.
pre-rollno codeDetected Aug 12
Est. value ~$860 · range $160–$5.9K
American Tourists Are Everywhere
Episode date Aug 11
1 read
IIBM
IBM0:05-0:30
At IBM, we've seen this firsthand. But by embedding AI across HR, IT, and procurement processes, we've reduced costs by millions, slash repetitive tasks, and freed thousands of hours for strategic work. Now we're helping companies get smarter by putting AI where it actually pays off, deep in the work that moves the business. Let's create smarter business, IBM.
pre-rollno codeDetected Aug 12
Est. value ~$860 · range $160–$5.9K
New Rules Are Coming for Food Companies’ Ingredients
Episode date Aug 10
1 read
FFederated Hermes
Federated Hermes—-0:15
This podcast is brought to you by Federated Hermes. We put our investments through a ruthless vetting process because the market can be unpredictable, and we don't think your investments should be. Learn more at federatedhermes.com slash US. Investments are subject to risk and may lose value.
pre-rollno codeDetected Aug 12
Est. value ~$860 · range $160–$5.9K
New Rules Are Coming for Food Companies’ Ingredients
Episode date Aug 10
2 reads
FFederated Hermes
Federated Hermes—-0:15
This podcast is brought to you by Federated Hermes. We put our investments through a ruthless vetting process because the market can be unpredictable and we don't think your investments should be. Learn more at federatedhermes.com slash US. Investments are subject to risk and may lose value.
pre-rollno codeDetected Aug 12
Est. value ~$1.2K · range $240–$8.1K
U.S. Sanctions Aren’t Touching Russia’s Hottest Startup
Episode date Aug 10
1 read
MMarketplace
Marketplace11:56-12:09
How the economy influences our everyday lives from our local communities to the global conversation. You'll be smarter every time you listen. And these days, that's priceless. Listen to Marketplace on your favorite podcast app.
post-rollno codeDetected Aug 12
Est. value ~$480 · range $90–$3.3K
U.S. Sanctions Aren’t Touching Russia’s Hottest Startup
Episode date Aug 10
1 read
MMarketplace
Marketplace11:41-12:09
Clarity is a competitive advantage, especially when it comes to the economy. That's because anybody can know what's happening, but understanding why it matters is crucial. Hi, I'm Kai Rizdahl, the host of Marketplace. We provide the context you need to understand how the economy influences our everyday lives from our local communities to the global conversation. You'll be smarter every time you listen, and these days, that's priceless. Listen to Marketplace on your favorite podcast app.
post-rollno codeDetected Aug 12
Est. value ~$480range $90–$3.3K
The AI Therapist: When People Turn to Chatbots for Mental Health
Episode date Aug 9
3 reads
RReliaQuest
ReliaQuest—-0:30
This podcast is brought to you by ReliaQuest. Cyber criminals are constantly attacking. They want your data. They want your identity. They want your innovation. ReliaQuest fortifies your business with agentic defense, AI that detects, contains, and eliminates cyber threats in minutes. It helps your security team move faster at the work that matters most to protect the business now and delivers insights to help them predict what's next. ReliaQuest, agentic defense for the enterprise. Learn more at ReliaQuest.com. That's R-E-L-I-A-Q-U-E-S-T dot com.
pre-rollno codeDetected Aug 11
Est. value range $160–$5.9K
The AI Therapist: When People Turn to Chatbots for Mental Health
Episode date Aug 9
3 reads
RReliaQuest
ReliaQuest—-0:30
This podcast is brought to you by ReliaQuest. Cyber criminals are constantly attacking. They want your data. They want your identity. They want your innovation. ReliaQuest fortifies your business with agentic defense, AI that detects, contains, and eliminates cyber threats in minutes. It helps your security team move faster at the work that matters most to protect the business now and delivers insights to help them predict what's next. ReliaQuest, agentic defense for the enterprise. Learn more at ReliaQuest.com. That's R-E-L-I-A-Q-U-E-S-T dot com.
pre-rollno codeDetected Aug 11
Est. value range $160–$5.9K
Show 1 older episode1 reads
What’s News in Markets: Dow Hits 54,000, Chip Stocks Waver, SpaceX Rebounds
Episode date Aug 8
1 read
GGoldman Sachs
Goldman Sachs6:00-6:14
Ahead. Find out on the Markets Podcast from Goldman Sachs, a breakdown of market moves and macro signals in 10 minutes or less. The Markets Podcast from Goldman Sachs. Listen now.
post-rollno codeDetected Aug 11
Est. value range $90–$3.3K
12…5Next →

Sponsor history

Brands with quality-qualified reads detected on WSJ What’s News
RReliaQuest
ReliaQuest25 reads
Artificial Intelligence
No offer found
pre-rollno codeLatest Aug 11
IIBM
IBM9 reads
SaaS
No offer found
pre-rollno codeLatest Aug 13
UUSA Facts
USA Facts8 reads
Health & Wellness
No offer found
pre-rollno codeLatest Aug 10
FFidelity
Fidelity5 reads
Fintech
No offer found
post-rollno codeLatest Aug 12
FFederated Hermes
Federated Hermes4 reads
HR & Recruiting
No offer found
post-rollno codeLatest Aug 12
VViking
Viking4 reads
Travel
No offer found
mid-rollno codeLatest Aug 11
GGeneral Fusion
General Fusion4 reads
Retail
No offer found
post-rollno codeLatest Aug 5
MMedline
Medline3 reads
Health & Wellness
No offer found
post-rollno codeLatest Aug 13
BBaird
Baird3 reads
Financial Services
No offer found
mid-rollno codeLatest Aug 13
MMarketplace
Marketplace2 reads
Financial Services
No offer found
post-rollno codeLatest Aug 12
GGoldman Sachs
Goldman Sachs2 reads
Financial Services
No offer found
post-rollno codeLatest Aug 11
AAWS
AWS2 reads
SaaS
Save $1,200 with early bird pricing through August 25th
mid-rollno codeLatest Aug 10
FFisher Investments
Fisher Investments2 reads
Fintech
No offer found
post-rollno codeLatest Aug 10
EEverpure
Everpure2 reads
Cybersecurity
No offer found
mid-rollno codeLatest Aug 10
GGoogle Cloud
Google Cloud2 reads
SaaS
No offer found
mid-rollno codeLatest Aug 10
BBaird Private Wealth Management
Baird Private Wealth Management1 read
Financial Services
No offer found
mid-rollno codeLatest Aug 5
RReliQuest
ReliQuest1 read
Artificial Intelligence
No offer found
mid-rollno codeLatest Aug 5
MMississippi
Mississippi1 read
Automotive
No offer found
post-rollno codeLatest Aug 3
SServiceNow
ServiceNow1 read
SaaS
No offer found
mid-rollno codeLatest Aug 3
BBaird
Baird6:27-6:58
I'm Steve Booth, CEO of Baird, an independent wealth, asset management, and global capital markets firm. At Baird, our 5,000-plus employees are united by an unwavering commitment to excellence and a genuine passion for helping our clients and each other succeed. As a privately held, truly employee-owned company, we treasure our independence since we can focus on delivering results to clients and taking care of our people throughout the cycles in our serve markets. Learn more at rwbaird.com.
mid-rollno codeDetected Aug 13
Est. value ~$1.3K · range $270–$9K
MMedline
Medline11:36-12:05
Savvy investors understand consistent growth is built on scale, resilience, and trust. For more than 60 years, Medline has proven this, driven by an unrelenting commitment to their customers. Today, Medline is proudly NASDAQ-listed and is the largest provider of medical surgical products and supply chain solutions serving all points of care. With a focus on what healthcare needs next, Medline strives to make healthcare run better. See how Medline is woven throughout healthcare and learn more at Medline.com.
post-rollno codeDetected Aug 13
Est. value ~$480 · range $90–$3.3K
FFidelity
Fidelity10:35-11:04
Introducing Fidelity Trader Plus, the next generation of advanced trading from Fidelity. Customize your tools and charts and access them seamlessly across desktop, web, and mobile. For faster trades anywhere you go, try the all-new Fidelity Trader Plus. Learn more about our most powerful trading platform yet at fidelity.com/trader plus. Investing involves risk, including risk of loss. Fidelity Brokerage Services, LLC. Member NYSE SIPC.
post-rollno codeDetected Aug 12
Est. value ~$480 · range $90–$3.3K
·
~$860
·
VViking
Viking6:24-6:47
This message comes from Viking, committed to exploring the world in comfort. Journey through the heart of Europe on an elegant Viking longship with thoughtful service, destination-focused dining, and cultural enrichment on board and on shore. And every Viking voyage is all-inclusive, with no children and no casinos. Discover more at viking.com.
post-rollno codeDetected Aug 11
Est. value ~$480 · range $90–$3.3K
VViking
Viking6:24-6:46
This message comes from Viking, committed to exploring the world in comfort. Journey through the heart of Europe on an elegant Viking longship with thoughtful service, destination-focused dining, and cultural enrichment on board and on shore. And every Viking voyage is all-inclusive, with no children and no casinos. Discover more at viking.com.
mid-rollno codeDetected Aug 11
Est. value ~$960 · range $180–$6.6K
~$860
·
VViking
Viking6:24-6:47
This message comes from Viking, committed to exploring the world in comfort. Journey through the heart of Europe on an elegant Viking longship with thoughtful service, destination-focused dining, and cultural enrichment on board and on shore. And every Viking voyage is all-inclusive, with no children and no casinos. Discover more at viking.com.
post-rollno codeDetected Aug 11
Est. value ~$480 · range $90–$3.3K
VViking
Viking6:24-6:46
This message comes from Viking, committed to exploring the world in comfort. Journey through the heart of Europe on an elegant Viking longship with thoughtful service, destination-focused dining, and cultural enrichment on board and on shore. And every Viking voyage is all-inclusive, with no children and no casinos. Discover more at viking.com.
mid-rollno codeDetected Aug 11
Est. value ~$960 · range $180–$6.6K
~$480
·

What sponsors are featured on similar podcasts?

5 brands

Sponsors detected on similar podcasts but not in the current AdReads record for WSJ What’s News

MMint Mobile
Mint Mobile
Detected on Pop Culture Happy Hour
IIndeed
Indeed
Detected on The Journal.
TThumbtack
Thumbtack
Detected on The Vergecast
BBoost Mobile
Boost Mobile
Detected on Club Shay Shay
GGrainger
Grainger
Detected on Club Shay Shay