Waveform: The MKBHD Podcast sponsors and ad reads

Support for the show comes from Framer. If your team wants a website that looks and feels handcrafted, but is still fast to ship, Framer is built for that. You design on a visual canvas with responsive layouts, hosting, and a CMS built in, so the work is production ready from day one. Agents work alongside you to draft pages and polish sections, and then you review and publish what goes live. Framer is the pro site builder for creators, teams, and businesses that want a professional site and care enough to get every detail right. Agents solve the gap between AI generated ideas and production ready website work. The agent works in the same space where the real site is designed, managed, reviewed, and published. It lands on the canvas, stays editable, and can be published when the team is ready. Agents in Framer work alongside teams to streamline collaboration on the same canvas, build custom code components, create and manage CMS content, optimize SEO settings, and ship everything all in one place. Learn how you can get more out of your site from a Framer specialist or get started building for free today at framer.com slash wave for 30% off a Framer Pro annual plan. So that's framer.com slash wave for 30% off. Framer.com slash wave. Rules and restrictions may apply.

I'm Seth Matlins. My new show, Create or Destroy, Reimagining Marketing, explores how every decision a company makes, not just the marketing ones, but the HR, IR, pricing, org design, and planning ones. The ones most don't consider marketing at all contribute to either creating value or destroying it. Each week, I sit down with CMOs, CEOs, founders, cultural thinkers, the people building, breaking, and reimagining how businesses grow or don't. For conversations about what creates value and what destroys it. It's a business show. It's a marketing show. Creator destroys the show that argues. They've always been the same thing. From the Vox Media Podcast Network and the Wisdomist Company. New episodes drop weekly on YouTube and your favorite podcast app.

Support for the show comes from Zapier. So AI has cemented itself into the zeitgeist, but when it comes time to get down to business, leaning on trendy talking points will only get you so far. If you wanna break the hype cycle and actually put AI to work across your company, then use Zapier. Zapier lets you deliver on your AI strategy for real. With their AI orchestration platform, you can bring the power of AI to any workflow so you can do more of what matters. It lets you connect top AI models like ChatGPT and Claude to the tools your team already uses so you can make sure you're using AI exactly where you need it. So whether that's AI-powered workflows, an autonomous agent, a customer chatbot, or whatever else, you can orchestrate it all from within Zapier. Tech expert or not, anyone can use Zapier. Their data shows that teams have already automated over 300 million AI tasks using Zapier. So join the millions of businesses transforming how they work with Zapier and AI. Get started for free by visiting zapier.com slash wave. That's Z-A-P-I-E-R dot com slash wave.

Support for the show comes from Framer. First impressions matter a ton, and that's why having a top-of-the-line website to catch potential customers is so vital. So why not try Framer to help you upgrade your .com? Framer is an enterprise-grade no-code website builder used by teams at companies like Perplexity and Miro to move faster. So with real-time collaboration, and a robust CMS with everything you need for great SEO, not to mention advanced analytics that include integrated A-B testing, your designers and marketers are empowered to build and maximize your .com from day one. So whether you want to launch a new site, test a few landing pages, or migrateyourfull.com, Frameware has programs for startups, scale-ups, and large enterprises to make going from idea to live site as easy and fast as possible. So learn how you can get more out of your .com from a Framer specialist or get started building for free today at Framer.com slash wave for 30% off a Framer Pro Angulo plan. That's Framer.com slash wave for 30% off. Framer.com slash wave. Rules and restrictions may apply.

Support for the show comes from Chef IQ. So, all right, if you don't have a Father's Day gift, stop overthinking it. We've got you covered with a great product and an amazing discount. It's the Chef IQ Sense. You know, calling it a meat thermometer kind of undersells it. It's more than just a thermometer. It's a whole system. You put the probe in the meat, you open the app, and it's basically going to run the whole cook for you. Yeah, so it's tracking everything live and telling you exactly what's about to happen. Not just the temperature, but when to flip, when to pull it, and when it's actually perfect. So you go from guessing every time to just being right every time. And once you experience that, it kind of ruins cooking the old way. So no more guessing. You are cooking to temperature instead of time. It's something I've always told everyone when they start cooking. And the best part is you're not stuck babysitting anything. You're walking around, you're hanging out, your phone tells you exactly when it's done. Yeah, better food, way less effort, and it actually makes cooking more fun. That's a real Father's Day gift for you. It's something he'll use constantly, not just once in a while, and forget about it. And as a dad, I approve. And right now, it's 40% off with code WAVE. So go to chefiq.com and use code WAVE and get 40% off. Don't wait on this one.