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Have a real cigarette. Have a camel. Have a camel cigarette. A real cigarette. You're smoking more these days, but enjoying it less, change to camels. The camel blend of costly tobaccos has never been equaled for real smoking satisfaction. Have a real cigarette. Have a camel. Start to really enjoy smoking again.

Munch a bunch of Fritos Corn Chips. It's not polite to smack your lips but you can't help it with Fritos Corn Chips. Munch, munch, munch a bunch of Fritos Corn Chips. That's right, Fritos Corn Chips. So crisp and light there's contentment in every munch. Serve them at outdoor parties, as a snack or with dips. Fritos Corn Chips are so good with cold drinks. Everyone will want a munch a bunch. Fritos have a flavor no other kind of chip can match. Munchy, munchy, munchy, munchy Fritos, corn chips. Fritos are golden chips of corn just made to munch. Keep Fritos corn chips on hand for the perfect warm weather between meal treat. Tuck a bag in every lunch, picnic or otherwise. Serve them with sandwiches, salads, all summer meals. Fritos corn chips are full of good, crisp, refreshing flavor. F-R-I-T-O-S, Fritos corn chips. Munchy, munchy, munchy, munchy, Fritos, corn chips.

Now, one last word to business executives. Since group insurance was originated by the Equitable Life Assurance Society 35 years ago, thousands of employers have learned that group insurance means satisfied workers, builds loyalty and morale, decreases labor turnover, improves quality and quality of production. Get all the facts and figures from an Equitable Society group insurance expert. Whether your employees are entirely uninsured or have only partial protection, get in touch with the nearest office or write direct to the New York Home Office of the Equitable Life Assurance Society of the United States.

This is Milton Cross speaking for the Equitable Life Assurance Society of the United States and the Equitable Society's representative in your community and inviting you to tune in again next week at this same time when the Equitable Life Assurance Society of the United States will bring you the fixed election on This Is Your FBI.

Leading hair specialists in this country constantly advise us to take better care of the hair we've got. And men, don't forget that if you want your hair handsome and healthy-looking, one of the first requirements is a hygienic scalp. And why settle for just any hairdressing when you can enjoy the extra advantages of Cremel hair tonic? Cremel is a highly specialized hair tonic which gives you your money's worth. It contains a unique combination of hair-grooming ingredients which is found in no other hair preparation. It keeps hair attractively groomed at all times, looking so neat and orderly. But Cremel does lots more than keep hair looking handsome. A Cremel massage stimulates circulation right in the surface of your scalp and leaves your scalp feeling so alive and invigorated. At the same time, Cremel removes dandruff flakes, and it's excellent to lubricate a dry scalp. And if your hair is so dry that it breaks off and falls when you comb it, Cremel actually helps condition the hair in that it makes it feel softer and more pliable. So, men, take better care of the hair you've got. Buy a bottle of Cremel at any drug counter. Ask for an application at your barbershop. Use Cremel daily for better-groomed hair for a more hygienic scalp. K-R-E-M-L, Cremel hair tonic.

Ladies, how often you've heard it said that a woman's hair is her crowning glory. And how true this is. That's why you ladies should take the very best care of your hair, especially in shampooing. I'm glad you brought that point up, Mr. Bell, because many popular shampoos have a tendency to dry the hair. Well, here's one shampoo that will never dry the hair, never under any circumstances, and it's cremel shampoo. Yes, cremel shampoo is simply wonderful. It actually glamour-bays each tiny strand of hair so that it fairly radiates natural dazzling highlights. It leaves the hair simply gleaming with natural, glossy luster. And what's more, your hair stays this way for days. Cremel shampoo is not a soapless shampoo. It's not a cream shampoo. It's not a caustic soap. It's not a drying detergent. It's entirely different. Cremel shampoo whips up a luxurious active foam, even in the hardest water. You can use it as often as you wish over a long period of time, and it'll never dry your hair. In fact, Cremel Shampoo has a built-in oil base which actually helps keep the hair from becoming dry or brittle. Remember, ladies, the divinely beautiful Powers models wash their hair with Cremel Shampoo. They claim no other shampoo leaves their hair more shining bright, yet never dries the hair. Why not try it? K-R-E-M-L, Cremel Shampoo.