Core offer
Wearing life jackets
The campaign encourages boaters to wear life jackets to ensure safety and that everyone returns home safely after spending time on the water.
Public campaign reads by observed week
No recurring promo code was observed.
Wearing life jackets
The read that best represents this campaign's recurring script
Whether you're on the lake, on the river, or on the bay, heading out with friends, or casting a line in your favorite fishing spot, when you hop on board for an afternoon on the water, make sure everyone's on board with wearing a life jacket. Because no matter how you spend your time out there, the best days on the water are the ones where everyone comes home safe. Life jackets save lives. Get on board. A message from the California State Parks Division of Boating and Waterways.
These signals describe observed podcast advertising activity. Per-read dollar figures are directional current placement proxies—not historical campaign spend, reach, conversions, or return on investment.