Watch live Sunday, August 9th on CBS at 1 p.m. Eastern, 10 a.m. Pacific, and catch replays Monday on BET.
Big 3 Basketball: Watch live Sunday, August 9th on CBS at 1 p.m. Eastern, 10 a.m.… · Aug 10–11, 2026
NewThe campaign promotes watching the Big 3 Basketball season on CBS and BET, emphasizing its competitiveness and featuring specific team matchups.
13-week activity
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Renewal signals
No recurring promo code was observed.
Highlighting the league's quality as the most competitive basketball and the enjoyable gameplay experience.
Shows
Where the campaign appearedRepresentative reads
Examples across the campaignExample transcript
The read that best represents this campaign's recurring script
Ice Cube's Big Three season is heating up. The most competitive basketball league on earth is on CBS this Sunday. The two best teams go head-to-head as Coach Nancy Lieberman and Greg Monroe's Dallas Power take on the one-seed Chicago Triplets, led by Coach Dr. J and Captain Montrez Harrell. Then Coach Gary Payton and the Boston Ball Hogs battle Nasir Kaur and the Detroit Amps in a must-win game for Boston. The game played the way you love. Watch live Sunday, August 9th on CBS at 1 p.m. Eastern, 10 a.m. Pacific, and catch replays Monday on BET. Presented by iHeart.
More campaigns from Big 3 Basketball
Other published campaigns from this sponsor
The campaign promotes watching the Big 3 playoffs, including the Celebrity Game and championship battle, live on CBS or via replays on BET, highlighting the physical, competitive, and nonstop three-on-three action that fans love.
The campaign promotes watching Ice Cube's Big 3 basketball games, highlighting star players and competitive matchups, live on CBS and via replays on BET.
These signals describe observed podcast advertising activity. Per-read dollar figures are directional current placement proxies—not historical campaign spend, reach, conversions, or return on investment.