Core offer
Access to watch Ice Cube's Big 3 basketball games live on CBS and replays on BET.
Big 3 Basketball: Access to watch Ice Cube's Big 3 basketball games live on CBS and… · Jul 16–17, 2026
NewThe campaign promotes watching Ice Cube's Big 3 basketball games, highlighting star players and competitive matchups, live on CBS and via replays on BET.
Jul 16, 2026
First seen
Jul 17, 2026
Last seen
2
Reads
2
Shows
1
Active months
34s
Avg. length
13-week activity
Public campaign reads by observed week
2
Renewal signals
30 dayPending
60 dayPending
90 dayPending
Promo-code persistence
No recurring promo code was observed.
Creative angle
Excitement and quality sports entertainment, emphasizing star players and competitive matchups.
Shows
Where the campaign appeared
Placements
post-roll2
Categories
Representative reads
Examples across the campaignExample transcript
The read that best represents this campaign's recurring script
Stuff You Should Know·White Boy Rick
Est. value ~$1.6Krange $300–$11Klow confidence
Ice Cube's Big 3 basketball is heating up. Before the World Cup final, tune in to Big 3 this Sunday. Reigning MVP Michael Beasley and the defending champion Miami 305 play a must-win game against the undefeated Dallas Power, led by coach Nancy Lieberman. Then Dwight Howard and the L.A. Riot, coming fresh off a win, look to knock off the undefeated Chicago Triplets, led by coach Dr. J. The game played the way you love. Watch live Sunday on CBS at 2 p.m. Eastern, 11 a.m. Pacific, and catch replays Monday on BET. Presented by iHeart.
These signals describe observed podcast advertising activity. Per-read dollar figures are directional current placement proxies—not historical campaign spend, reach, conversions, or return on investment.