Competitor reportRolling 30 days through Aug 2, 2026 · UTC

Odoo vs NetSuite podcast advertising

A neutral comparison of where and how AdReads detected these advertisers across podcast episodes published from Jul 4, 2026 through Aug 2, 2026.

Market
ERP and business management software
SaaS
Odoo132 reads · 35 showsNetSuite70 reads · 34 showsPublic threshold: 20 reads or 5 shows per side

What the data says

From Jul 4, 2026 through Aug 2, 2026, AdReads detected 132 reads for Odoo across 35 shows, compared with 70 reads for NetSuite across 34 shows. Odoo led on detected reads; Odoo led on distinct shows. The median observed ad length was 34 seconds for Odoo and 1m 3s for NetSuite. These observations describe detected activity, not spend, reach, market share, or performance.

At a glance

Detected activity, not estimated spend, impressions, reach, or performance.

Detected reads
Odoo
132
NetSuite
70
Distinct shows
Odoo
35
NetSuite
34
Typical ad length
Odoo
34s
NetSuite
1m 3s
Median · averages 35s / 1m · timed coverage 100% / 100%
Host-read share
Odoo
45%
NetSuite
77%
Shown when classification coverage clears the report threshold

Where they advertise

Shared and exclusive podcast footprints, followed by primary categories counted once per distinct show.

4
Shared shows
31
Odoo-only shows
30
NetSuite-only shows

Most active shows

Shared shows first, then each advertiser's largest exclusive placements.

Pivot
Shared · News
Odoo: 4NetSuite: 1
Odoo: 4NetSuite: 1
Up First
Shared · News
Odoo: 3NetSuite: 1
Criminal
Shared · Society & Culture
Odoo: 1NetSuite: 1
Marketplace Morning Report
Odoo only · Business
Odoo: 25NetSuite: 0
Marketplace All-in-One
Odoo only · Business
Odoo: 19NetSuite: 0
Marketplace
Odoo only · Business
Odoo: 12NetSuite: 0
Kim Komando Daily Tech Update
NetSuite only · Technology
Odoo: 0NetSuite: 9
Odoo: 0NetSuite: 8
Odoo: 0NetSuite: 5

Podcast category mix

Share of distinct shows, so frequent episodes from one podcast do not dominate.

Odoo
News40% · 14 shows
Business20% · 7 shows
Government11% · 4 shows
Arts6% · 2 shows
Comedy6% · 2 shows
NetSuite
Business32% · 11 shows
News32% · 11 shows
Technology12% · 4 shows
Arts6% · 2 shows
Society & Culture6% · 2 shows

How the ads run

Placement may be inferred from episode timing when the source record is unclassified. Unknown observations remain in coverage disclosures.

Placement

Odoo100% coverage
Pre-roll48% · 63
Mid-roll37% · 49
Post-roll15% · 20
NetSuite100% coverage
Pre-roll17% · 12
Mid-roll67% · 47
Post-roll16% · 11

Read type

Odoo99% coverage
Host-read45% · 59
Announcer-read55% · 72
Unknown1% · 1
NetSuite99% coverage
Host-read77% · 54
Announcer-read21% · 15
Unknown1% · 1

Primary objective

Odoo100% coverage
Direct response96% · 127
Brand awareness4% · 5
NetSuite100% coverage
Direct response96% · 67
Brand awareness4% · 3

Offer strategy

Detected offer language, promo codes, and landing URLs. These are observable execution signals, not proof of campaign performance.

Method and rivalry evidence

The report uses quality-qualified public reads attached to active sponsors, grouped through reviewed sponsor-slug families. Episodes are included by publication date in the latest complete rolling 30-day UTC window.

A distribution appears only with at least 20 classified observations and 80% coverage. Objective shares exclude unknown values; all other coverage is shown alongside the chart.

Why this pair

Both sell integrated ERP and business-management suites to organizations evaluating operational software.

NetSuite vs Odoo comparison
Rivalry sources establish market overlap; they do not validate either company's promotional claims.