Indeed vs ZipRecruiter podcast advertising
A neutral comparison of where and how AdReads detected these advertisers across podcast episodes published from Jul 4, 2026 through Aug 2, 2026.
What the data says
From Jul 4, 2026 through Aug 2, 2026, AdReads detected 108 reads for Indeed across 55 shows, compared with 33 reads for ZipRecruiter across 20 shows. Indeed led on detected reads; Indeed led on distinct shows. The median observed ad length was 36 seconds for Indeed and 1m 4s for ZipRecruiter. These observations describe detected activity, not spend, reach, market share, or performance.
At a glance
Detected activity, not estimated spend, impressions, reach, or performance.
Where they advertise
Shared and exclusive podcast footprints, followed by primary categories counted once per distinct show.
Most active shows
Shared shows first, then each advertiser's largest exclusive placements.
Podcast category mix
Share of distinct shows, so frequent episodes from one podcast do not dominate.
How the ads run
Placement may be inferred from episode timing when the source record is unclassified. Unknown observations remain in coverage disclosures.
Placement
Read type
Primary objective
Offer strategy
Detected offer language, promo codes, and landing URLs. These are observable execution signals, not proof of campaign performance.
Indeed
97% with offer signalZipRecruiter
100% with offer signalMethod and rivalry evidence
The report uses quality-qualified public reads attached to active sponsors, grouped through reviewed sponsor-slug families. Episodes are included by publication date in the latest complete rolling 30-day UTC window.
A distribution appears only with at least 20 classified observations and 80% coverage. Objective shares exclude unknown values; all other coverage is shown alongside the chart.
Both compete for employer job postings and candidate discovery.
ZipRecruiter vs. Indeed