Competitor reportRolling 30 days through Aug 2, 2026 · UTC

Incogni vs DeleteMe podcast advertising

A neutral comparison of where and how AdReads detected these advertisers across podcast episodes published from Jul 4, 2026 through Aug 2, 2026.

Market
Personal data removal services
Privacy & Security
Incogni29 reads · 11 showsDeleteMe26 reads · 15 showsPublic threshold: 20 reads or 5 shows per side

What the data says

From Jul 4, 2026 through Aug 2, 2026, AdReads detected 29 reads for Incogni across 11 shows, compared with 26 reads for DeleteMe across 15 shows. Incogni led on detected reads; DeleteMe led on distinct shows. The median observed ad length was 1m 3s for Incogni and 1m 4s for DeleteMe. These observations describe detected activity, not spend, reach, market share, or performance.

At a glance

Detected activity, not estimated spend, impressions, reach, or performance.

Detected reads
Incogni
29
DeleteMe
26
Distinct shows
Incogni
11
DeleteMe
15
Typical ad length
Incogni
1m 3s
DeleteMe
1m 4s
Median · averages 1m / 1m 4s · timed coverage 100% / 100%
Host-read share
Incogni
100%
DeleteMe
100%
Shown when classification coverage clears the report threshold

Where they advertise

Shared and exclusive podcast footprints, followed by primary categories counted once per distinct show.

0
Shared shows
11
Incogni-only shows
15
DeleteMe-only shows

Most active shows

Shared shows first, then each advertiser's largest exclusive placements.

Armstrong & Getty On Demand
Incogni only · News
Incogni: 6DeleteMe: 0
The David Pakman Show
Incogni only · News
Incogni: 6DeleteMe: 0
Kim Komando Daily Tech Update
Incogni only · Technology
Incogni: 5DeleteMe: 0
The Ramsey Show Highlights
DeleteMe only · Business
Incogni: 0DeleteMe: 6
The Dr. John Delony Show
DeleteMe only · Health & Fitness
Incogni: 0DeleteMe: 3
Legal AF by MeidasTouch
DeleteMe only · News
Incogni: 0DeleteMe: 2

Podcast category mix

Share of distinct shows, so frequent episodes from one podcast do not dominate.

Incogni
News27% · 3 shows
Science18% · 2 shows
Technology18% · 2 shows
Business9% · 1 shows
Comedy9% · 1 shows
DeleteMe
News47% · 7 shows
Business33% · 5 shows
Comedy7% · 1 shows
Health & Fitness7% · 1 shows
Technology7% · 1 shows

How the ads run

Placement may be inferred from episode timing when the source record is unclassified. Unknown observations remain in coverage disclosures.

Placement

Incogni100% coverage
Pre-roll7% · 2
Mid-roll93% · 27
DeleteMe100% coverage
Mid-roll100% · 26

Read type

Incogni100% coverage
Host-read100% · 29
DeleteMe100% coverage
Host-read100% · 26

Primary objective

Incogni100% coverage
Direct response90% · 26
Brand awareness10% · 3
DeleteMe100% coverage
Direct response96% · 25
Brand awareness4% · 1

Offer strategy

Detected offer language, promo codes, and landing URLs. These are observable execution signals, not proof of campaign performance.

Method and rivalry evidence

The report uses quality-qualified public reads attached to active sponsors, grouped through reviewed sponsor-slug families. Episodes are included by publication date in the latest complete rolling 30-day UTC window.

A distribution appears only with at least 20 classified observations and 80% coverage. Objective shares exclude unknown values; all other coverage is shown alongside the chart.

Why this pair

Both sell subscription services that remove personal information from data brokers.

Incogni vs DeleteMe
Rivalry sources establish market overlap; they do not validate either company's promotional claims.