Zscaler on Security Now (Audio)
SN 1085: A SOTA State-Sponsored Campaign - AI's New Superpower: Loop Engineering
Estimated current placement value
Low confidenceWhat a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.
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A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a 1× placement factor. Inputs for this read: 1:01 · Host-read (by Steve Gibson, Leo Laporte) · mid-roll.
Transcript
Our show today brought to you by Zscaler. I love these guys. The world's largest cloud security platform. Zscaler is the zero trust platform plus AI. That is very important. The potential rewards of AI in a business, not what I'm doing, which is just silly. But in business, these are really significant tools. So the rewards are too great to ignore for most businesses. If you're not doing it, your competitor is, you've got to start thinking about it. But you also should be aware of the risks. The loss of sensitive data, not even intentionally, just accidentally, by putting in a prompt something that is proprietary business information. There's also the fact that attacks against enterprise managed AI are on the rise. And generative AI also, as we've mentioned before, increases the opportunities for threat actors. They could do all sorts of stuff.
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