Zscaler on Security Now (Audio)

Security Now (Audio)June 30, 2026

SN 1085: A SOTA State-Sponsored Campaign - AI's New Superpower: Loop Engineering

1:01
mid-roll
Steve Gibson, Leo Laporte
TWiT
June 30, 2026
Host-read (by Steve Gibson, Leo Laporte)Brand awarenessBaked-in adSaaS
0:00 / 1:01
@ 105:47 in ep

Estimated current placement value

Low confidence
~$450range $72$3,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a placement factor. Inputs for this read: 1:01 · Host-read (by Steve Gibson, Leo Laporte) · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

Our show today brought to you by Zscaler. I love these guys. The world's largest cloud security platform. Zscaler is the zero trust platform plus AI. That is very important. The potential rewards of AI in a business, not what I'm doing, which is just silly. But in business, these are really significant tools. So the rewards are too great to ignore for most businesses. If you're not doing it, your competitor is, you've got to start thinking about it. But you also should be aware of the risks. The loss of sensitive data, not even intentionally, just accidentally, by putting in a prompt something that is proprietary business information. There's also the fact that attacks against enterprise managed AI are on the rise. And generative AI also, as we've mentioned before, increases the opportunities for threat actors. They could do all sorts of stuff.

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Episode

Security Now (Audio)
SN 1085: A SOTA State-Sponsored Campaign - AI's New Superpower: Loop Engineering
Hosts: Steve Gibson, Leo Laporte
Publisher: TWiT