Zoe on Young and Profiting with Hala Taha

And this is what the manufacturers really rely on, that it's so hard to tell because they've all got health claims on the front and they all look fantastic and you know lots of healthy farmers and happy people and pictures of vitamins dancing around. So it's understanding the basic science of what they're trying to do allows us to then combat it and realize okay this is the antidote. These are the ones you have to avoid. That's really fascinating. So is the app, is it like the Zoe app and is it available in the U.S. as well? Yes. And it's currently free to download. So if anyone's listening, it's a fantastic way, an aid to understand this whole thing. And you just use AI, you snap food or you go into a store and snap the barcode and you can learn a lot from it. So yeah, download it while it's still free.