Working Forests Initiative on Fresh Air
Fresh AirAugust 4, 2026
Jean Smart bids farewell to ‘Hacks’
0:16
post-roll
Terry Gross
Speaker
NPR
August 4, 2026
Announcer-readBrand awarenessDynamic insertionEducation
0:00 / 0:16
@ 49:46 in ep
Estimated current placement value
Low confidence~$480range $90–$3,300
What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.
How this estimate works
A broad audience range for the top 200 popularity tier is multiplied by public CPM benchmarks and a 0.5× placement factor. Inputs for this read: 0:16 · Announcer-read · post-roll.
Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →Transcript
This message comes from Working Forests Initiative. Working forest professionals in the U.S. plant more than they harvest, while also caring for water, wildlife, and more. It's how a sustainable future is grown. Learn more at WorkingForestsInitiative.com.
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Working Forests Initiative sponsor landing page on Fresh Air
Working Forests Initiative landing page captured for its sponsorship on Fresh Air.
workingforestsinitiative.com/
Episode
Fresh Air
Jean Smart bids farewell to ‘Hacks’
Host: Terry Gross
Publisher: NPR