Workday on The Best of Car Talk
The Best of Car TalkJuly 28, 2026
#2660: Howard's Brake Fluid Recipe
0:24
mid-roll
Tom Magliozzi, Ray Magliozzi
Speaker
NPR
July 28, 2026
Announcer-readBrand awarenessDynamic insertionSaaS
0:00 / 0:24
@ 10:05 in ep
Estimated current placement value
Low confidence~$240range $36–$1,700
What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.
How this estimate works
A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a 1× placement factor. Inputs for this read: 0:24 · Announcer-read · mid-roll.
Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →Transcript
At RaymondJames.com, Raymond James & Associates, Inc., member NYSE, SIPC. This message comes from Workday, the enterprise AI platform with a deep understanding of your organization's context and guardrails, so every AI action is permission-aware, giving you the ability to get work done right. It's a new Workday. This message comes from Audible. Manifestos are a call to action.
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Episode
The Best of Car Talk
#2660: Howard's Brake Fluid Recipe
Hosts: Tom Magliozzi, Ray Magliozzi
Publisher: NPR