Wirecutter on The Daily
The Cyclospora Mystery: How Human Poop Got on So Much Lettuce
Estimated current placement value
Low confidenceWhat a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.
How this estimate works
A broad audience range for the top 10 popularity tier is multiplied by public CPM benchmarks and a 1× placement factor. Inputs for this read: 0:33 · Host-read (by Speaker) · mid-roll.
Transcript
Hey, it's Lauren Dragon from Wirecutter, the product recommendation service from The New York Times, and I test headphones. We basically make our own fake sweat and spray it over and over on these headphones to see what happens to them over time. We're going to put on some noise-canceling headphones and see how well they actually block out the sound. I have 3,136 entries in my database. Kids, workout, what version of Bluetooth? At Wirecutter, we do the work so you don't have to. For independent product reviews and recommendations for the real world, come visit us at nytimes.com slash Wirecutter.
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