AG

Windows on The Journal.

The Journal.June 12, 2026

‘Backrooms’ Turns an Online Obsession Into Box-Office Gold

0:28
mid-roll
Kate Linebaugh, Ryan Knutson
The Wall Street Journal & Spotify Studios
June 12, 2026
UnknownDirect responseBaked-in adTechnology
0:00 / 0:28
@ 13:17 in ep

Estimated current placement value

Low confidence
~$960range $180–$6,600

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 200 popularity tier is multiplied by public CPM benchmarks and a 1× placement factor. Inputs for this read: 0:28 · Unknown · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

Study And play. Come together on a Windows 11 PC. And for a limited time, college students get The best of both worlds. Get the Unreal College Seal, everything you need to study and play with select Windows 11 PCs. Eligible students get a year of Microsoft three sixty five premium and a year of Xbox Game Pass Ultimate with a custom color Xbox wireless controller. Learn more at windows.com/studentoffer.

Auto-transcribed · verbatim audio matches · Report an error

More from this campaign

Windows 11 PC: Unreal College Deal

4 promos
Whiskey Ginger with Andrew Santino · Host: Andrew Santino · James Donald Forbes McCann Comes to Play | Whiskey Ginger
pre-rollJun 26
PBD Podcast · Host: Patrick Bet-David · SpaceX IPO, Epstein Shocker & Austin Metcalf vs Karmelo Anthony’s Parents | PBD #817
Est. value ~$220range $32–$1.5Klow confidence
pre-rollJun 12
Power User with Taylor Lorenz · Host: Taylor Lorenz · The Anti-LGBTQ Internet Censorship Bill Is Back
pre-rollJun 12
Served with Andy Roddick · Hosts: Andy Roddick, Jon Wertheim · Is Sinner Healthy? Serena Williams' Return, Wimbledon's Record Prize Money & More | 5 Setter
Est. value ~$120range $18–$830low confidence
post-rollJun 12

More from Windows

Recent reads from this sponsor outside this campaign

4 promos
TechCrunch Daily Crunch · Speaker: Host · In major privacy win, Supreme Court rules geofence warrants are protected by privacy rights
mid-rollJun 30
Terms of Service with Clare Duffy · Speaker: AD · Is Your Inbox a Mess? You’re Not Alone
mid-rollJun 30
The Pomp Podcast · Speaker: Host · OG Crypto Investor SOLD HIS BITCOIN For AI | Avi Felman
pre-rollJun 29
Techmeme Ride Home · Speaker: Guest · Mythos Back?
Est. value ~$240range $36–$1.7Klow confidence
mid-rollJun 29
Part of campaign

Windows 11 PC: Unreal College Deal

The Unreal College Deal for eligible students, including a year of Microsoft 365 Premium, a year of Xbox Game Pass Ultimate, and a custom color Xbox wireless controller with select Windows 11 PCs.

19 promos·14 shows

Windows sponsor landing page on The Journal.

Windows sponsor landing page advertised on The Journal.

Windows landing page captured for its sponsorship on The Journal..

windows.com/studentoffer

Episode

The Journal.
‘Backrooms’ Turns an Online Obsession Into Box-Office Gold
Hosts: Kate Linebaugh, Ryan Knutson
Publisher: The Wall Street Journal & Spotify Studios