Whatnot on Today, Explained

Today, ExplainedAugust 16, 2026

Why can’t I remember being a baby?

0:52
mid-roll
Sean Rameswaram, Noel King
Speaker
Vox
August 16, 2026
Host-read (by Speaker)Direct responseDynamic insertionE-commerce
0:00 / 0:52
@ 9:04 in ep

Estimated current placement value

~$1,800range $360$12,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

Methodology and limitations →

Transcript

Anyone can sell, whether your business is big, small, or yet to exist. People selling on Whatnot sell 10 times more than on any other marketplace. That's because you're not just listing products, you're building real connections with buyers. You go live, show off products in real time, and turn what you love into real income. Whatnot buyers spend more than an hour a day in the app. They're not just browsing, they're engaged, buying, and coming back. Our colleague Claire has tried Whatnot. Here's what she has to say. Shopping on the Whatnot app is just such a fun experience. There's a million different sellers. You can really find anything that you're looking for. And it's a lot of fun to win these auctions. It's a total adrenaline rush. Search Whatnot, W-H-A-T-N-O-T. In the App Store, download, and you can start selling right away.

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Estimated current placement value

~$1,800range $360$12,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

Methodology and limitations →

Episode

Today, Explained
Why can’t I remember being a baby?
Hosts: Sean Rameswaram, Noel King
Publisher: Vox