Whatnot on Today, Explained

Today, ExplainedJuly 12, 2026

Tanning is back

1:07
mid-roll
Sean Rameswaram, Noel King
Vox
July 12, 2026
Host-read (by Sean Rameswaram, Noel King)Direct responseBaked-in adE-commerce
0:00 / 1:07
@ 10:41 in ep

Estimated current placement value

Low confidence
~$1,800range $360$12,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 200 popularity tier is multiplied by public CPM benchmarks and a placement factor. Inputs for this read: 1:07 · Host-read (by Sean Rameswaram, Noel King) · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

Support for this show comes from Whatnot. It's hard to follow your business dreams, and not enough people talk about the time and effort you have to put in to make your dreams a reality. Whatnot is the largest dedicated live shopping platform, whether it's beauty, collectibles, electronics, luxury fashion, even cookies. Sellers are building real, thriving businesses. Instead of uploading a listing and crossing your fingers, sellers can go live, showcase products directly to viewers, and answer questions as they come in. and make some sales on the spot. According to their data across Whatnot, the number of sellers making over $1 million a year has doubled and people selling on Whatnot sell 10 times more than on other major marketplaces. I tried out Whatnot and I had a really great time. I bought some really fun pieces from cool auction houses, some in LA, some in Texas, people selling vintage clothes or brand new handbags, all in a fun live environment where you're able to chat with the salesperson, you're able to chat with your people bidding around you. It was great. Search Whatnot, W-H-A-T-N-O-T in the App Store. Download and you can start selling right away.

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Episode

Today, Explained
Tanning is back
Hosts: Sean Rameswaram, Noel King
Publisher: Vox