Whatnot on Today, Explained

Today, ExplainedJuly 11, 2026

Kamala, 2028

1:04
mid-roll
Sean Rameswaram, Noel King
Vox
July 11, 2026
Host-read (by Sean Rameswaram, Noel King)Direct responseBaked-in adE-commerce
0:00 / 1:04
@ 17:37 in ep

Transcript

Support for this show comes from Whatnot. Running a store as a side hustle or a full-time business comes with its own set of challenges, one of which is getting noticed. You spend hours sourcing inventory, setting up your storefront, and creating listings. Not really a lot of time to figure out how to crack that algorithm. Whatnot wants to help. Whatnot is the largest dedicated live shopping platform, whether it's beauty, collectibles, electronics, luxury fashion, even cookies. Sellers are building real, thriving businesses. People selling on Whatnot sell 10 times more than on other major marketplaces. That's because you're not just listing products, you're building real connections with buyers. WhatNot buyers spend more than an hour a day on the app. They're not just browsing, they're engaged and buying and coming back. Go live, show off products in real time, and turn what you love into real income. I tried WhatNot and had a really great time exploring all of the different live auctions, exploring all of the different salespeople and their different wares. I was coming across vintage dealers. I was coming across people selling antiques and little sets of china. It's a really fun app and a really great new way to shop. Search Whatnot, W-H-A-T-N-O-T in the App Store. Download and you could start selling right away.

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Estimated ad cost

~$1,800range $360$12,000

Estimate of what a similar one-episode podcast ad would cost based on rank, placement, and duration

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Episode

Today, Explained
Kamala, 2028
Hosts: Sean Rameswaram, Noel King
Publisher: Vox