Whatnot on The Vergecast

Support for this show comes from Whatnot. Whether you're selling online or running a physical shop, you already know how hard it can be to get noticed. Most of the time, you're just waiting, hoping that someone finds your listing or walks through the door. But Whatnot works differently. It's a live shopping marketplace where people can buy, sell, and connect around the things they care about. Sellers can go live, show products in real time, answer questions, and make sales on the spot. From beauty and collectibles to electronics, luxury fashion, and even cookies, sellers are building real businesses on the platform. Buyers spend more than an hour a day in the app, not just browsing, but bidding, buying, and coming back again and again. And their data shows that across Whatnot, the number of sellers making over $1,000,000 a year has doubled. This isn't a side hustle.