What It's Like to Be Podcast on Outside/In
The sunscreen episode
Estimated current placement value
Low confidenceWhat a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.
How this estimate works
A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a 0.5× placement factor. Inputs for this read: 0:34 · Announcer-read · post-roll.
Transcript
What It's Like to Be is a podcast hosted by bestselling author Dan Heath that explores the world of work one profession at a time. If you've ever met someone with an interesting job and wished you could ask them 100 questions about what they really do all day, this is the show for you. A summer season running now goes behind the scenes of the airline industry with pilots, airport CEOs, air traffic controllers, flight attendants, and more. It's fascinating, surprising, full of stories that will completely change how you see the people around you. Search for what it's like to be wherever you get your podcasts.
