AG

Wealthfront on Up First

Up FirstAugust 5, 2026

Primary Election Results, US Missile Stockpiles Running Low, New Flu Vaccine

0:29
post-roll
Leila Fadel, Steve Inskeep, Michel Martin, A Martinez, Ayesha Rascoe, Scott Simon
Speaker
NPR
August 5, 2026
Announcer-readDirect responseDynamic insertionFintech
0:00 / 0:29
@ 13:45 in ep

Estimated current placement value

Low confidence
~$6,000range $600–$55,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 10 popularity tier is multiplied by public CPM benchmarks and a 0.5× placement factor. Inputs for this read: 0:29 · Announcer-read · post-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

This message comes from Wealthfront. It's time your hard-earned money works harder for you. With Wealthfront's cash account, you earn a competitive APY on your cash from program banks higher than the average savings rate with free, instant withdrawals to eligible accounts. Go to Wealthfront.com. Cash account offered by Wealthfront Brokerage, LLC. Member FINRA SIPC, not a bank. Funds are swept to program banks where they earn the variable annual percentage yield.

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Wealthfront sponsor landing page on Up First

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Wealthfront landing page captured for its sponsorship on Up First.

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Episode

Up First
Primary Election Results, US Missile Stockpiles Running Low, New Flu Vaccine
Hosts: Leila Fadel, Steve Inskeep, Michel Martin, A Martinez, Ayesha Rascoe, Scott Simon
Publisher: NPR