Wayfair on Life Kit

Life KitJuly 14, 2026

Summer fun that doesn't break the budget

0:36
pre-roll
Marielle Segarra
NPR
July 14, 2026
Host-read (by Marielle Segarra)Direct responseBaked-in adE-commerce
0:00 / 0:36
@ 1:37 in ep

Estimated current placement value

Low confidence
~$300range $49$2,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a 0.9× placement factor. Inputs for this read: 0:36 · Host-read (by Marielle Segarra) · pre-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

Support for this podcast and the following message come from Wayfair. Your space should feel like you. And if it doesn't yet, that's probably not a taste problem. It's a budget problem. Wayfair fixes that. Seating, grills, appliances, storage, lighting, rugs, decor. One place, everything you need. And with over 20 million five-star reviews, you're not buying blind. Ready to upgrade your home for way less? Head to Wayfair.com right now to shop all things home and get your space ready for less. That's W-A-Y-F-A-I-R dot com.

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Wayfair sponsor landing page on Life Kit

Wayfair sponsor landing page advertised on Life Kit

Wayfair landing page captured for its sponsorship on Life Kit.

wayfair.com/

Episode

Life Kit
Summer fun that doesn't break the budget
Host: Marielle Segarra
Publisher: NPR