Walmart on What's Your Problem?

Fruit. So I understand that at some point you went to this, something called a Walmart open call event. Tell me what that is and why it mattered for your business. Yeah. So Walmart open call is Walmart's initiative to source from American manufacturers and small businesses like ours. We fly out and you're kind of sitting there a little bit starstruck when you walk into the event. You're like, 'Oh my goodness, this really is an enormous event.' And, you know, just like anything else, here's my PowerPoint, here's my products, here's my mission, here's what we're trying to solve. And they are like, 'Hey, we want to create space for you in our slot. Here's a golden ticket.' And it's like a straight-up Willy Wonka style golden ticket, literally a physical piece of paper that says you made it. Yep, you know, you've been selected. So there's like the full day of just craziness of like, 'Oh my God, I'm now going to be a Walmart supplier,' which is amazing. So we, six months later, launched in 190 Walmarts and now we've grown into nearly a thousand Walmarts since then, in the last year and a half. So how did getting onto the shelves at Walmart affect your business? We hired an additional 20 people to work in our manufacturing facility, just specifically for the Walmart demand that was created. So that's been great because our product sells really well in Walmart. Whereas as a small brand, it can be really tricky working with larger distributors and trying to get your product even onto shelves and things like that. They have all their different applications where it's actually really efficient to market to Walmart customers through the Walmart apps of things. And so Walmart's helping us create demand via their platforms, right?