Walmart on The Herd with Colin Cowherd

Hoops Tonight - Warriors Deep Dive: Is LeBron joining, Anthony Davis trade takes, Yaxel's upside, building w/ Steph

0:56
post-roll
Colin Cowherd
iHeartPodcasts and The Volume
July 13, 2026
Host-read (by Colin Cowherd)Brand awarenessBaked-in adRetail
0:00 / 0:56
@ 39:30 in ep

Estimated current placement value

Low confidence
~$230range $36$1,500

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a 0.5× placement factor. Inputs for this read: 0:56 · Host-read (by Colin Cowherd) · post-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

This is Jacob Goldstein from What's Your Problem? You probably think of Walmart as the store that carries just about everything under the sun and maybe not as the place to discover small brands. Well, two things can be true at the same time, because Walmart is home to thousands of small brands founded by people who had an idea, took a chance, and built something of their own. Behind everyone is a real story and a lot of hard work. So why not take a little time to recognize all the people building small brands across the country and support everything they're creating? Walmart is proud to give those brands a place on its shelves and online. It's never been easier to find and support small brands. So take a look at Walmart. You might come across something new, something unexpected, or a brand whose story speaks to you. You never know what you're missing until you look. Discover thousands of small brands at walmart.com.

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Walmart landing page captured for its sponsorship on The Herd with Colin Cowherd.

walmart.com/

Episode

The Herd with Colin Cowherd
Hoops Tonight - Warriors Deep Dive: Is LeBron joining, Anthony Davis trade takes, Yaxel's upside, building w/ Steph
Host: Colin Cowherd
Publisher: iHeartPodcasts and The Volume