Walmart on The Herd with Colin Cowherd
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Estimated current placement value
Low confidenceWhat a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.
How this estimate works
A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a 0.5× placement factor. Inputs for this read: 0:56 · Host-read (by Colin Cowherd) · post-roll.
Transcript
This is Jacob Goldstein from What's Your Problem? You probably think of Walmart as the store that carries just about everything under the sun and maybe not as the place to discover small brands. Well, two things can be true at the same time, because Walmart is home to thousands of small brands founded by people who had an idea, took a chance, and built something of their own. Behind everyone is a real story and a lot of hard work. So why not take a little time to recognize all the people building small brands across the country and support everything they're creating? Walmart is proud to give those brands a place on its shelves and online. It's never been easier to find and support small brands. So take a look at Walmart. You might come across something new, something unexpected, or a brand whose story speaks to you. You never know what you're missing until you look. Discover thousands of small brands at walmart.com.
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Walmart: Podcast advertising on Ridiculous History · Variant 1ACDA5F3 · Jul 7–13, 2026
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Recent reads from this sponsor outside this campaign
Walmart: Podcast advertising on Ridiculous History · Variant 1ACDA5F3 · Jul 7–13, 2026
This is Jacob Goldstein from What's Your Problem?
Walmart sponsor landing page on The Herd with Colin Cowherd
Walmart landing page captured for its sponsorship on The Herd with Colin Cowherd.

